Building a brand for Chicagoland's newest hospitality concept.

Services we Provided
Brand Identity, Web Design, Web Development
Deliverables
Strategy, Design
DOUGH
Chicago, USA
DOUGH & The Backyard

DOUGH & The Backyard is an all new restaurant, bar, and event space concept located in the suburbs of Chicago, IL. Led by one of Chicago's most ambitious and active hospitality groups, DOUGH & The Backyard combines a lively Connecticut-style pizza, taphouse, and sports bar with an expansive live music venue set in an old auto garage.

DOUGH & The Backyard
DOUGH & The Backyard
DOUGH & The Backyard

DOUGH has quickly become the go-to restaurant for sports-watchers, beer sippers, and live music listeners.

DOUGH & The Backyard
DOUGH & The Backyard

Former Colleagues partnered with the concept's founder to create a retro-inspired identity grounded in the pillowy crust of Connecticut-style pizza, and a distinctive 50's-flavored brand for The Backyard. The two brands are designed to be able to stand on their own as distinctive identities, while also able to integrate into a single concept.

DOUGH & The Backyard